While many contractors believe they need to actively market their capabilities, few know how to go about successfully developing this important management function. If you're bringing in-house marketing services on-line or evaluating the results of existing departments, some do's and don'ts can help avoid some problems.
The corporate office brochure is the single most powerful marketing weapon in a general or subcontractor's marketing arsenal. Following are some guidelines which can help such companies avoid pitfalls in developing the office brochure. These points must be considered if you want to get the most for your money.