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Kimberly Kayler

Kimberly Kayler

Kimberly Kayler, CPSM, is the Founder and President of Constructive Communication, Inc. Kimberly has extensive experience as a marketing professional serving technical industries and also as an account executive with a full-service advertising agency. In this role, she was responsible for project management of a wide variety of technical clients and gained experience with numerous print and electronic marketing tactics. An expert in strategic planning, she has helped several industry associations develop their strategy as well as marketing action plans. She serves as the account lead for many of CCI’s clients and also works with team members to ensure quality control and ROI processes are continually refined to meet the needs of today’s dynamic business world.
She is currently a member of the American Concrete Institute Board of Direction and chair of the ACI Marketing Committee. Kayler can be reached at kkayler@constructivecommunication.com.

Kimberly Kayler's Posts

How and Where to Spend your Marketing Dollars How and Where to Spend your Marketing Dollars

Experts suggest spending 5% to 7% of your total company revenue on marketing. Read more

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Tackling The Elevator Speech Tackling The Elevator Speech

This sound bite should succinctly and memorably introduce you. Read more

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60 Years of Concrete Construction 60 Years of Concrete Construction

We introduce a new column this month. Read more

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Serve your Best Customers First Serve your Best Customers First

Follow this advice and watch your profits grow. Read more

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Why Concrete Industry Certification Matters Why Concrete Industry Certification Matters

Highlights how certification either improved the quality of a final product, or improved a project's safety. Case studies detail the status of certification and how it makes a difference in production, inspection and processes associated with concrete construction. Read more

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