In a Wednesday morning press conference, the Concrete Joint Sustainability Initiative laid out plans to lend a voice to the various segments of the concrete construction industry?aggregate, ready-mix, tilt-up, precast, etc.?to educate stakeholders about the role and responsibilities of concrete in sustainable development.

"Up until now, we've been a fragmented industry. We need to pull ourselves together to develop a common set of messages about our own end-product: concrete structures," says Aris Papadopoulos, vice chairman of the initiative and CEO of Titan America LLC. He also serves on the board of directors for the Portland Cement Association.

Formed in the spring of 2009, the coalition so far has more than 26 member associations. Member representatives meet quarterly to pool resources, reduce duplication of activities, and develop a common industry identity that promotes the sustainability and social values of concrete buildings and infrastructure.

Last year's meetings resulted in a free tool kit that contains presentations, information sheets, and other useful materials that can be used by associations to educate members, customers, and the public.

"We don't want to just talk to ourselves or each other," says Papadopoulos. "The focus is to address those outside our industry: policy makers, end users, decision makers, and the general public."

The next meeting will be held Feb. 24 in Washington, D.C. For more information, visit