Creating a marketing plan for your construction company can seem like an intimidating task, especially for someone without much experience in marketing. Take a look at the six simple steps for creating an optimized market plan.
One of the tips that is given is to diversify your strategies:
Marketing is an investment and the key to any successful investment is diversification. This insures that you don’t have your eggs all in one basket and also allows you to capitalize on various different strategies at once. The hard part of diversifying is determining what the ratio should be between the strategies you choose. This all comes down to testing. The big three marketing strategies are: traditional, digital, and automation (which is a subset of digital).