Users will now be able to find Bosch products by trade and even the project they’re working on in a more responsive and mobile-friendly design.
In recognition of the move by consumers and professionals to smartphones and tablets over desktop computers, Bosch Power Tools North America has revamped its website, debuting a more responsive, mobile-friendly design along with a series of upgraded features. The improved BoschTools.com allows users to find and search for Bosch tools in a variety of intuitive ways and then select the perfect product with a new comparison feature.
"The Bosch power tool brand is built on more than 100 years of innovation and advanced engineering, so the new North American power tools website was constructed to reflect that heritage," said Kevin Enke, group marketing manager, Bosch brand. "We’re debuting functionalities that will make it easy for professionals to find the exact tool for the work at hand, whether they’re at home or on the jobsite."
At its core, the updated website is designed with mobile users in mind. Using a responsive design, site navigation is virtually the same whether users access it via a tablet, smartphone or desktop computer. This is a cornerstone improvement for Boschtools.com as U.S. mobile web traffic begins to outpace desktop traffic, according to Smart Insights market research.
Power tool consumers also will be able to search for tools in faster, more user-friendly ways. An updated search engine tool brings added speed and provides more accurate results. In addition, users will find recommended tools and accessories based on their trade profession or even by application, pulling up suggested products depending on the type of project they’re working on.
Those browsing for tools can use enhanced product filtering, whittling down results based on three commonly used attributes. Regardless of how professionals search for tools, product detail pages are now cleaner and easier to navigate.
In addition, new magazine-style content will take center stage next to the series of products. Bosch power tool users from BethePro.com will join industry professionals at Bosch to populate weekly articles shedding light on the latest on-the-jobsite product information and industry trends.