Case Construction Equipment today announced the launch of the Case Triple Threat Rodeo Competition, a yearlong rodeo competition featuring Case loader/backhoes, wheel loaders and skid steers.

The operators who win rodeo events at Case dealerships across North America will compete in a final event during the 2012 World of Concrete tradeshow to determine the champion. The grand prize winner receives a new Case compact track loader for the sponsoring company and a Ram truck for themselves. Fully loaded with a quick coupler, pilot controls and Ride Control, the compact track loader is valued at $59,000. The Ram 2500SLT truck features a 5.76 V8 Hemi and is valued at $42,000.

"Operators demonstrate their skills on the job every day," said Rob Marringa, Case marketing manager. "They're placing pipe in narrow trenches, maneuvering equipment around jobsite obstacles and leveling ground to exact specifications. The Triple Threat Rodeo gives the very best operators a chance to show off their skills."

Operators participating in the local rodeo events are eligible to win up to $500 in cash prizes and Case gear. First-prize winners also will win a trip for two to Las Vegas to compete in the Case North American Triple Threat Rodeo Championship.