Millions of Americans work hard every day to build the equipment, roads, bridges, public transportation systems, and ports that fuel America’s powerful economic engine. During the five days of CONEXPO-CON/AGG 2014, more than 1,300 of those same people visited the Terex exhibit to contribute to the manufacturer’s “I Make America” artwork.
Terex team members and show attendees dipped their fingers into paint and left their mark on a canvas that included an outline of the U.S., infrastructure landmarks, the equipment that helps build America’s infrastructure, and the “I Make America” logo. After the show, FingerSmear artist Kelly Sullivan, put the finishing touches to the masterpiece, and Terex donated it to Association of Equipment Manufacturers (AEM) representatives.
“What better metaphor to show how vital everyone’s role is in building America’s infrastructure than to create a work of art that includes the imprint of more than a thousand participants,” says Ron DeFeo, chairman and CEO of Terex Corp.
AEM intends to use the artwork to drive support for pro-manufacturing causes. The painting will be on display at many venues in the months to come. Both AEM and Terex are finalizing a plan to make the artwork viewable to the masses, helping carry its message to a broad audience of industry influencers. Watch how it all went down by visiting here.