Despite the global economic recession and air travel restrictions, more than 415,000 visitors from 200 countries attended bauma 2010.
Messe München Despite the global economic recession and air travel restrictions, more than 415,000 visitors from 200 countries attended bauma 2010.

ANTICIPATION FOR BAUMA 2010 had been building for months as thousands of construction professionals from around the globe descended upon Munich, Germany, this past April.

Held every three years, bauma is the world's largest trade fair for construction machinery, building materials machines, mining machines, construction vehicles, and equipment. Leading up to the 29th edition of the show, exhibitor and attendee interest was very strong, perhaps symbolizing the industry's fervor to emerge from this global recession. Unfortunately for some bauma attendees, smoke and ash resulting from the eruption of Iceland's Eyjafjallajökull volcano disrupted air traffic from North America and other continents forcing the absence of thousands of attendees.

“Despite the many emergency measures implemented by Messe München, in cooperation with its employees in Munich and the international sales association partners, not all of the expected visitors from Asia, India, and America were able to get to bauma 2010,” says Klaus Dittrich, chairman and CEO of Messe München GmbH, Munich, Germany.

In the face of air travel restrictions, many exhibitors reported more equipment sales during bauma than initially expected. “The mood in the industry shows that in Europe the bottom of the cycle is now behind us, and confidence has returned,” says Ralf Wezel, secretary general of the Committee for European Construction Equipment, Brussels, Belgium.

Evidence of improvement

A survey of bauma 2010 exhibitors, conducted by TNS Infratest, Munich, Germany, indicated a change in mood following the years of crisis in the construction machinery marketplace. Exhibitors indicated they expect the global economic situation to improve in the upcoming months and positively impact the sale of construction equipment in the global marketplace with few geographical exceptions.

Further evidence of recovery in the global construction equipment marketplace was clear prior to bauma 2010 opening its doors. A total of 555,000 square meters of exhibitor space was booked for the event by a total of 3150 exhibitors representing 53 countries, 60% of which are based outside of Germany. According to bauma 2010 officials, these figures represent a new show record in terms of the overall number of exhibitors and total booked exhibit space.

Impact on attendance

A combination of the global economic recession and air travel restrictions at the start of the event did impact the overall number of visitors to bauma 2010. More than 415,000 visitors from 200 countries made it this year, representing 17% fewer attendees in comparison to bauma 2007. Regardless of the drop in attendance, exhibitors were pleased with the key indictors of a successful trade show—visitor quality and booth traffic.

“We were very satisfied with the visitor response and also with visitor quality. Despite the lower participation from foreign countries, we recorded high visitor numbers at out booth,” says Alexander Schworer, managing director, Peri GmbH, Munich, Germany.

Show officials reported that 65% of the show's visitors came from Germany, and 35% travelled to the event from other countries.

Messe München

Latest innovations

Of course, the biggest attraction of bauma 2010 was the latest equipment introduced to the construction marketplace. Profiled below are a few products released at bauma 2010 from manufacturers familiar to the concrete and general contractor.

  • Gomaco, Ida Grove, Iowa, introduced its IDBI attachment, an independent unit that provides dowel bar for transverse joints, to the international marketplace. Gomaco also introduced the C-450 paver for both flat and slope concrete finishing, which is capable of finishing widths from 9 to 104 feet, and slopes to 45 degrees.
  • Manitowoc Co. Inc., Manitowoc, Wis., introduced the 75 HPL 30 high-performance winch for its Potain tower cranes. The winch offers high-speed lifting capability, even when working with a high number of lines, providing greater capacity.
  • The new Greyline floor grinding system from HTC, Knoxville, Tenn., consists of four different floor grinders, two vacuum cleaners, and diamond tools for removing floor coverings and leveling concrete floors.
  • Wacker Neuson Corp., Menomonee Falls, Wis., and Doka USA Ltd., Little Ferry, N.J., both introduced products to the international marketplace on the heels of successful North American launches at the World of Concrete 2010. Wacker introduced its CRT 48-35L-PS ride-on trowel and DF 16 rebar tier, while Doka unveiled its Staxo 100 steel-framed shoring system.

    Bauma 2013

    The 30th edition of bauma is scheduled for April 15–21, 2013, in Munich. If past attendance figures are any indication, you should look into reserving your hotel rooms immediately as nearly 500,000 industry professionals could attend.