Lafarge recently announced the launch of a new Web site dedicated exclusively to its unique range of decorative concrete, Artevia. aims to extend information about Artevia to key audiences such as architects, contractors, landscape professionals and homeowners. The site features video, project profiles, information on color options and more.

"We are very pleased and excited to introduce the Lafarge Artevia Web site in the United States," says Dave Slaughter, Vice President of East US Marketing. "The Web site showcases the broad range of possibilities for colored and stamped concrete utilizing Lafarge's research and mix design technology. The site's visualizer tool allows visitors to envision how color and texture can create innovative solutions that go beyond conventional concrete design."

The Artevia Web site is the first Lafarge on-line tool in North America to assist customers interested in the promotion and applications of decorative concretes. Artevia's beautiful patterns and textures are now easily accessible online and demonstrate the possibilities of using Artevia concrete for exposed aggregate finishes, stamped concrete solutions and many other decorative surfaces.

Ed Dvorak, Marketing Director for West US explains why we decided to launch the web site, "The Artevia Web site allows us to reach the world with our decorative concrete products. We listened to our key audiences to build a site flexible enough to address their specific needs. We look forward to continuously adding exciting new features and continue to differentiate Lafarge's Artevia offer to our customers."

The Web site also highlights the partnership that Lafarge shares with its preferred applicators through the PRO Artevia Network. Consumers will appreciate the pictures of numerous projects successfully placed by our PRO Artevia Network Applicators throughout the United States. Visit to see firsthand "The Art of Concrete."