LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, today announced its 60th anniversary celebration will take place at the World of Concrete in the Las Vegas Convention Center from February 2-5, 2016. The theme of the celebration is “60 Years of Building Chemistry”, which recognizes the significant products and relationships the company has built over the last 60 years.
Sixty years ago, Dr. Henry M. Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone.
“From its earliest days, LATICRETE was founded on the importance of building a chemistry of trust with its customers and partners. Providing industry-leading technical and customer support has been a critical element of the success LATICRETE has experienced,” said Sean Boyle, Senior Director of Marketing and Product Management.
In addition to celebrating its 60th anniversary, LATICRETE will provide access to newly-launched and updated product lines. “The new and updated product lines we are demonstrating at the World of Concrete show’s that our 60-year track record of innovation continues unabated.”