Everybody and everything that represents your business creates an image and promotes an identity. It's up to you to decide if this company image turns out to be positive or negative, says the author, the president of a successful concrete construction company located in a Chicago suburb. The components of a positive company image are many, but the ones most likely to be noticed by potential customers include:

  • Clean, well-maintained equipment
  • Neat, clean personnel on the jobsite
  • High-quality printed materials, including brochures, flyers and business cards
  • A professional attitude