CEMEX introduced today the Ecoperating seal that will identify the products and services from CEMEX’s portfolio of building solutions that have an outstanding sustainability performance.

Ecoperating is a seal that was developed through a rigorous internal process that measures the environmental or social impact of a wide range of building solutions that CEMEX offers – from products like low CO2 cement or concrete, to services such as paperless invoicing, to construction solutions like concrete pavements with smart LED lighting, to initiatives to build affordable housing, and to increase the use of alternative fuels derived from industrial, agricultural and residential waste.

Among the most relevant criteria for a product or service to qualify for the Ecoperating seal are sustainable attributes, like thermal insulation, use of recycled raw material and contribution to a reduction in CO2 Footprint.

CEMEX is well known for a number of services and initiatives that significantly reduce environmental impacts or have a highly positive effect on society. The Ecoperating seal will help our clients identify CEMEX’s initiative to foster its sustainable development through the building solutions CEMEX provides to the markets it serves,” said Vicente Saisó, CEMEX’s Sustainability Director.

The Ecoperating seal is being introduced this June in a number of CEMEX’s cement and concrete products in Croatia, will be introduced in Egypt, the Philippines, Colombia, Costa Rica and Mexico during the third quarter of 2012, and in countries in Northern Europe, South America and the Caribbean and Asia during the fourth quarter of 2012 and the first half of 2013.