If you are successful in your current market, do some basic research before you expand to see if your success will transfer to the new market. Ask yourself why you're successful now. Will those same factors be present in the new market? How does your present competition compare with your new competition? Having the greatest product in the world mea ns nothing until someone hears about it. Your company can't grow unless customers learn that you can meet their needs. If you want to compete with the lowest price, you need to be on more bid lists, preferably bidding jobs that best fit your company's special expertise. If you pursue the quality or value markets, you need to identify buyers who are inclined to want more than what the low bid offers. Some basic concepts include: innovate, form strategic alliances, write articles, public speaking, direct mail, telephone, and attract customers.