The corporate office brochure is the single most powerful marketing weapon in a general or subcontractor's marketing arsenal. Following are some guidelines which can help such companies avoid pitfalls in developing the office brochure. These points must be considered if you want to get the most for your money.

Show your offices: Many contractors go to great lengths to show wonderful pictures of buildings they've worked on but forget the most important building of all their own. Including photos of the office staff at work and different office areas denotes a contractor's stability, overhead, and a permanent place of business. Reputable contracting firms don't really operate from a trailer in the marshes, and you don't want potential clients to think that you do. Show your people: Yes, personnel photos are really necessary; they are strong marketing tools. Even more important if you're selling construction management services people (their time and expertise) is what you're really selling. Show finished work, not renderings: Contractors' potential clients want to see completed construction projects, not what they were supposed to look like. Savvy owners will become suspicious if they see a lot of renderings and only a few completed structures. Your credibility could be questioned.

How long does it take? If the design is relatively simple and the book is fast tracked, a major corporate brochure can be produced in as little as 4 months. Realistically, however, many take 6 months or longer. A good brochure has a life span of between 2 and 4 years.