To a concrete subcontractor, making more money means getting more jobs. To get these jobs before the competition does, you must promote your company to general contractors and owners before the job is bid. Concrete subcontractors must learn to present themselves well and locate prospective buyers by marketing. An effective marketing plan allows you to present your company strengths to the right person.


There are two audiences for concrete subcontractors: owners and general contractors. The marketing approach is similar for both owners and general contractors. But first you must identify who they are. To be effective, you must talk with the person who can make the decision to work with you.


You must provide the decision making prospect with information. This information is the literature you give him and what you tell him about yourself. If you appear competent, dependable, and easy to get along with, you have a great advantage over your competitors.