At World of Concrete, the American Shotcrete Association (ASA) unveiled a new logo and branding. This new logo and branding represents their commitment to growth, quality, and sustainability of shotcrete in modern concrete construction.
The group explained what the new logo means as well as its aesthetic appeal. ASA's new logo incorporates elements from their past logo such as the green color. It also uses smooth curves of the letters "asa" to reflect the curves of shotcrete hoses:
“The rollout is the culmination of nearly a year’s worth of effort. Though the look is quite different, and at first glance a drastic change, we’ve found that all who have worked with the new branding after using it for a while find it is a clean, fresh look” said Charles Hanskat, Executive Director, ASA. “The new branding well represents ASA’s efforts to modernize and standout in our industry.”