It's amazing to me how little the average person knows about concrete. So your June editorial “Perfect Vision” was just the ray of hope I was looking for.

What the Strategic Development Council (SDC) has put together in the Roadmap 2030 is a tremendous start. I applaud your editorial comments trying to “keep it simple” by highlighting the seven points of the Roadmap in an understandable way. The seven goals you highlighted from Roadmap 2030 all require some form of communication in order to be successfully met. Improving our communication techniques, both internally and externally is the one area that I believe will help transport us best to our 2030 goals.

—Douglas O'Neill

Director of Marketing & Promotion

New York Concrete Promotion Council