While innumerable construction workers were forced out of the industry due to the Recession, a cultural shift that highlights the importance of college over blue-collar labor further threaten the future of this industry.

Multiple industry players are now searching for way to lure in future construction workers like Mike Rydin, founder and CEO of Sugarland TX-based software developer HCSS, has done. HCSS began the National Construction Intern Awards program as well as I BUILD AMERICA (love letters to this oft-overlooked industry):

It aims to be "a place to share stories and ideas that show the value of, and pride in, construction... and that recognizes the value that the men and women in construction bring to our modern life," the site reads. "Our ultimate goal is that young people will see construction as the wonderful career that it is, so more of them will want to be a part of it..."

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