Georgina Voss, The Atlantic

Amusing impressions by a newcomer to the concrete industry who visits the World of Concrete and comes away with some interesting insights.

An exhibitor in hard hat and heavy gloves had carefully and gracefully transformed several inches of bulky wet gray mass into a smooth surface. There’s a lesson here, I think. It’s easy to promise magnificent, gleaming, trillion-dollar things made of concrete if you believe the substance is malleable to your will. But a career dedicated to taming concrete—trying to tame it—forces you to be patient. It demands locking in for long-term consequences, and understanding that materials matter more than metaphor.

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