World of Concrete 2009, held February 3-6, 2009; delivered another strong event with 65,287 registered professionals in 880,000 net square feet of exhibit space. This 35th edition of WOC confirms that even in a challenging economy, attendees and exhibitors understand the importance and value of this annual international event for the commercial concrete and masonry industry.
"World of Concrete continues to be as full and robust as it has in the past. We have seen an increase in our outdoor exhibits and events and those that attended were amazed at the new products and offerings. Even though the overall numbers may be lower this year, as with most tradeshows in this current economic environment, it is the quality of buyers we bring to the table that continues to make this a strong and important event for the industry," said Tom Cindric, Show Director, World of Concrete.
Exhibitors met and networked with qualified buyers at WOC and took this opportunity to exchange ideas on sustaining business, obtaining the education necessary to be up-to-date on new products and technologies, and learn about new ways to run a smart and lean business during this challenging time for the construction sector.
"We have a lot of new products to launch and this is the best place to do it. World of Concrete is always a great show for us and this year is no exception. We have a booth inside and outside. It's important to be outside because people want to see these things in action," said exhibitor Ed Jaroszewicz, Wacker Neuson, Michigan.
"I think there are opportunities for companies in a down market to get their message out there. There's a lot of proof that companies that continue marketing during a recession tend to come out stronger when the economy rebounds. The right people are still at WOC. We've had more good leads here in two days than we typically generate at other shows in 3-4 days- the people who are here are serious," said exhibitors J. Allan Haggai and Sonda Gerdes, Freightliner Trucks, Fort Mill, South Carolina.
"We were pleasantly surprised by the quality of the prospects who visited the Cemen Tech booths during the WOC. We had set some conservative targets for the show and while our overall leads were down vs. previous years, the quality of the conversations we had at the show was strong. In a tough economic environment, WOC was encouraging as to the potential that exists in the marketplace" said exhibitor Darren Huinker, Director of Sales, Cemen Tech
."This is our premier concrete show; we've been here for 15 years. We feel it's important to our customers that we show our presence. We want to show stability. It doesn't send a good message to current and prospective customers if you're not here-they start to fear that you might be going out of business or aren't doing well. We talked about it, should we be at WOC. Everyone said yes. If we could only do one tradeshow this year, this would be the one we chose. We are getting less traffic, but as far as strong leads, I haven't heard anyone who is disappointed. We're getting as many good leads as we did when the economy was good," said exhibitor Darrell Messman, Palfinger North America, Lincoln, Nebraska.
World of Concrete has been recognized by Tradeshow Week as one of the Fastest 50 Tradeshows in both 2007 and 2008, and WOC 2009 did not disappoint with special product and action areas including The Producer Center, Material Handling, Concrete Repair and Demolition, World of Masonry, and Technology for Construction.
"I saw WOC as an opportunity to get out here and make contacts with some dealers. Plus, the thing is, you can't win the game if you're not playing it. There are a lot of people who are just rolling up in a little ball and seeing what happens in 6-8 months, a couple of years; I refuse to do that. I know there's still business out there to be had if you look hard and in the right places," said attendee John Rieth, Main Street Financial, Florida.
World of Concrete is proud to have been selected to participate in the 2009 International Buyer Program. World of Concrete Management and the U.S. Commercial Service worked closely in the global promotion of the show bringing International buyers and exhibitors together to expand business both domestically and overseas. As part of the program, delegations from all over the globe attended World of Concrete to network with other international visitors as well as connect with US exhibitors interested in exporting goods and services.
"We are seeing the right buyers in our booth-decision makers with purchasing authority. When the economy is uncertain, you have to be selective about what shows you do, and this is the right show for us. Coming and having a presence can help position us for when the economy rebounds," said exhibitor Susanne Nichols, Raydan Manufacturing Inc., Nisku, Alberta, Canada. "This is a big show for us and there is still important business to be done. We're launching a new range of products in a couple of stands so we are here to promote that," said exhibitor Robert Burgese, KGS Diamond, England.