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Deere & Company's Worldwide Construction & Forestry division announced a strategic alliance with Topcon Positioning Systems.
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Mack Trucks, Inc. announced that effective January 1, 2012, Kevin Flaherty has been named President of North American Sales & Marketing.
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Constructive Communication received first place in the 2011 Society for Marketing Professional Services (SMPS) National Marketing Communications Awards Program.
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In today's market, many are looking for a quick fix to their sales woes. Unfortunately, there are no magic answers. As a marketing professional specializing in the concrete industry for the last 15 years, I often am asked what the most effective means of marketing is with regard to return on...
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What can decorative concrete contractors do, with very limited resources, to market their businesses in this tough economic climate? I put the question to Hanley Wood Marketing (HWM)—a marketing consulting and communications firm in Minneapolis and a sister division to Hanley Wood Business Media...
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The National Ready Mixed Concrete Association has introduced another offering in its series of popular flipbook promotion tools.
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For many decorative concrete contractors, 2008 was a difficult year and there's relief that it's in the past. The next challenge will be the 2009 construction year.
VanGeem is earning our industry's respect as the key spokeswoman on the topic of concrete and cement's contribution to sustainability.
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The average person has no idea that the second most widely used substance in the world, after water, is concrete, but next week leading architects and engineers from all over the world are converging in New York to discuss the incredible advancements this material is bringing about in modern...
When Linda Figg, president/CEO of FIGG Engineering Group, Tallahassee, Fla., visited the National Building Museum in Washington, D.C., she was captivated by a decorative concrete exhibit using exposed recycled glass aggregate.
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Whether the industry will struggle or change is yet to be seen. Whichever way it turns out, it's best to move cautiously.
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In order to effectively promote concrete homebuilding, it's necessary to have an understanding of the many advantages of a concrete house. It's well documented that concrete walls can increase the energy efficiency of a home. Some studies have shown that a structure with concrete and foam walls can...
There comes a time when it is imperative for every concrete contractor to either implement new technology or upgrade their current systems. This could include new or additional software programs, a variety of hardware devices, and many wireless applicatio
Many are still marketing polished concrete as a no-maintenance floor, claiming that all you need is a neutral cleaner to clean the floor, and that's about it. But the reality is that there is no such thing as a finished floor that requires no maintenance.
Our goal is to help you, our reader-contractors, and your customers, share in the proper information on how to treat and maintain concrete surfaces.
Bill Palmer: When you took over at Soff-Cut, things weren't good. What was wrong?
In 1998 I started Brothers Paving and Concrete Corporation. In our first year, we did a little over $1 million in volume.
Constructive Communication Inc. (CCI)–a specialist in marketing communications and public relations for the design and construction industry–partnered with Concrete Construction magazine to offer marketing scholarships to eligible readers. The first recipient is Stephens &Smith Construction of...
Constructive Communication,Inc.—a specialist in marketing communications and public relations for the design and construction industry—has announced a marketing scholarship program for Concrete Construction magazine readers. This scholarship will be awarded to three concrete construction firms in...
Homeowners must be educated to avoid installations that are disappointing or worse. They have to be educated about the products they are considering and the contractors who do the installation.