A Web site can be a high-powered marketing tool if you include the right elements. Anyone with Internet access—including homeowners, general contractors, designers, government agencies and even prospective employees—can view your message. Also, your message is available round-the-clock and can be changed or updated at any time.

Article discusses what specific elements concrete contractors should include in their Web sites to invite more traffic and encourage repeat visits. It also gives six tips for making a Web site work.