The LEED reference guide released by the Ready Mix Concrete Research Foundation (RMC) educates contractors, designers, and ready-mix concrete producers on the environmental benefits of concrete. This guide for the construction industry shows how concrete fits into projects that are to be LEED Certified and promotes the construction of sustainable building.

“Architects, engineers and specifiers not already familiar with the energy saving and pro-environmental properties of concrete will learn a great deal from this Guide,” says RMC Research Foundation chairman Hardy Johnson. “Concrete has always been one of the more environmentally friendly building materials so it is only logical that its use would be ideal for LEED Certified building projects.”

Download The Ready Mixed Concrete Industry LEED Reference Guide from the RMC Research Foundation's Web site at Purchase hard copies from the National Ready Mixed Concrete Association for a nominal fee.

This Year's World of Concrete brings new seminars and demonstrations. The first Mega Demo focused on residential concrete (dubbed “At Home With Concrete”) says that using concrete for home building is here to stay. During the two-day demonstrations you will see various concrete home building methods—from insulated concrete forms and aluminum removable form walls to tilt-up to concrete masonry to precast. Learn the advantages and possibilities of building with concrete. There will also be demonstrations of post-tensioned floors and concrete decks.

Other firsts this year include the Women in Concrete Forum on January 18th, designed for women to network and identify important industry issues; the Concrete Pumping Mega Demo, demonstrating the use of the separate placing boom and the high-pressure trailer pump in applications like floor decks and walls; and the Artistry in Concrete decorative demo showcasing new techniques and innovations from concrete artisans across the country.

Construction Executive Online, sponsored by Construction Executive, LLC, a leading career management and outplacement firm for executives in construction, reports that the lure of more money is unlikely to drive performance in the long run. Hay Consulting Group and Hornberger Management Company's report on annual construction executive retention shows that executives work hardest and achieve more for “meaning in their lives” and for “job challenge” than for any other reason. According to these studies, contractors who ignore these primary motivators and choose to motivate by money are simply “bribing their executives” and undermining their employee's long-term retention, loyalty, and commitment. Over 73% of executives surveyed in an August 2004 construction executive online poll indicated that today's construction executives want to feel challenged and fulfilled at work. There is more on the subject at

Rodney Rice, CEO, Service Magic
Rodney Rice, CEO, Service Magic

ServiceMagic Acquires ImproveNet, Inc., combining two leading online marketplace resources to connect consumers with prescreened residential contractors. “By joining forces with ImproveNet, we will be well positioned to capitalize on the growing number of consumers seeking home service professionals and information on home improvement projects,” Said Rodney Rice, co-CEO of ServiceMagic. The increased demand is projected to result in more than 165,000 consumer service requests every month to member contractors. That represents an estimated $400 million in monthly home improvement related spending by homeowners.

ServiceMagic and ImproveNet offer residential contractors a complete range of interactive services to market their business online. Find out more about ServiceMagic at or call 800-474-1596.