The National Ready Mixed Concrete Association (NRMCA) has named Dan Huffman managing director, national resources. Huffman, formerly a senior national resource director primarily responsible for the Western United States, is now leading NRMCA's national field promotion efforts. NRMCA's national resource directors Mike Zaldo, Vance Pool, and Phil Kresge now report to Huffman. A fourth national resource director will also report to him when the currently vacant position is filled. Huffman, based in Portland, Ore., will continue to maintain and pursue national account relationships in the West.
“NRMCA and our members have been fortunate to have Dan Huffman working on our behalf to help expand the use of ready-mixed concrete,” said Glenn Ochsenreiter, vice president of marketing. “That value will now be amplified as Dan applies his strategic relationship-building promotion skills on a national basis, supported by an outstanding team of experienced field promoters who have demonstrated strong success in their own right.”