At the world's largest trade fair for the construction machinery sector - Bauma in Munich - preparations are already in full swing, as discussed at a pre-Bauma media event in Munich.
The seven-day event, which is taking place from 19 to 25 April 2010, is already making its mark on the exhibition center a few months before the fair actually starts, the outdoor exhibition area at the event venue is being turned into a vast building site.
"Although in 2010 the construction machinery sector in many markets worldwide will be recovering only slowly from the recession, we are pleased to report that we are seeing strong demand for exhibition space. This shows that exhibitors regard participation in the world's leading trade fair bauma as a must, although many are at present having to make cuts in their advertising and trade-fair budgets. We have been particularly surprised by the strong demand for space from exhibitors from markets like China, India and Turkey. The fair is fully booked and many more companies are on the waiting list," said Eugene Egetenmeir, Managing Director of Messe München.
At the present time in the run-up to the fair, over 50 percent of the exhibitors at bauma 2010 come from countries outside Germany. The last bauma in Munich, in 2007, was already a major event, attracting over 500,000 visitors from all over the world to Munich. Not surprisingly, therefore, work behind the scenes in many departments at Messe München has started for Bauma 2010.
More than 3,000 exhibitors on 555,000 square meters of space are currently expected, with organizers hoping to exceed the 3,002 exhibitors who showed three years ago.