In recognition of this growing interest in creative decorative concrete, Concrete Construction and the Decorative Concrete Council (DCC), a council of the American Society of Concrete Contractors (ASCC), sponsored the second Artistry in Decorative Concrete demonstrations at the 2004 World of Concrete. Focusing on creativity, the goal was to show visitors to the demos the endless possibilities of decorative concrete and to encourage them to be more creative in their own efforts.

The following reviews of each of the 12 invited artists, highlights just how diverse the offerings were.