Robert Bosch Tool Corp. (Booth O30202, O30434) and the Ram Truck (Booth C6212, O30434 brand announced a partnership at World of Concrete, naming Ram the “Official Truck of Bosch Power Tools and Accessories.” Bosch is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.
Terry Horan, president and CEO, Robert Bosch Tool Corp., North America says “The Bosch team is truly excited to be working with a partner the caliber of Ram Truck. One thing that we’ve learned through the planning process is that our companies align well and complement one another.” The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.