The promise of a giant pink bunny was enough to motivate Mike Murray, founder of Concrete Cares, to take his organization’s cause to World of Concrete. Over the past four years, Concrete Cares has led the industry in “making a difference one yard at a time,” by raising thousands of dollars for people with cancer.

“I wanted to bring a big concrete bunny to WOC, to help Mike raise awareness,” said Rick Lobdell, a concrete artist and owner of Concrete Mystique Engraving in Nashville, Tenn. His seven-foot pink bunny led many visitors to the Concrete Cares booth to learn about its mission and donate to the cause through a silent auction and merchandise.

Murray’s goal was to raise $10,000 for a local family through the Candlelighters Childhood Cancer Foundation of Nevada. Representatives from Candlelighters met Murray and Lobdell onsite, along with a young boy and his mother who accepted the Concrete Cares donation.

Concrete Cares and its dedicated supporters now have their sights on establishing chapters in every U.S. state. “Our efforts are focused on raising money locally, where concrete producers live and operate,” said Jereme Montgomery, founder of Concrete Cares Nebraska.