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"How can I do this job better and faster?" is a question I've heard many times in over 40 years of concrete construction experience. In concrete construction, as in many other areas of business and life, getting things done faster is often more cost-effective. Concrete construction professionals know that time, which is related to manpower, equipment, and materials, affects profitability. One way to save time and reduce cost is using new admixture technologies to influence concrete performance.

My field experience with concrete and admixture technology has involved solving construction problems for contractors. Since the 1960s, significant technological advancements have helped contractors improve the bottom line, increase production speed, and improve concrete quality. But although contractors like the speed and quality, they frequently ask, "What will it cost?"