American designers like concrete as a building material because modern methods of handling make possible structural forms in which distribution of material corresponds most exactly to the distribution and kind of stress involved. This preference for concrete has provided a finished building of distinction for Falls City Concrete and Stone Company's new home offices in Louisville, Kentucky, designed by Louisville architects Thomas J. Nolan and Sons. Pronounced vertical components accent the strong horizontal lines of the building and relate it to its setting in a broad, flat plain on Louisville's Outer Loop near the Kentucky Turnpike. Sherrill Smith, of Struck Construction Company, general contractors on the project, said variations in form structures provided a key to the distinctive design. One of the ways this was accomplished through the use of resawed oak forms that left the texture of the wood patterned in the concrete. To achieve different sculptured effects, the form boards were shifted from horizontal to vertical; they were overlapped to form an in and out effect, and they were spread to allow seepage that was then trimmed off. The resulting finishes resemble paneling, burlap fabric and various other decorative materials.