Come and learn new techniques on how to treat, protect, and decorate concrete. Produced by the editors of Concrete Construction and Concrete Surfaces, these 45-minute interactive working labs offer contractors insights on how new materials and processes can expand their business in this fastest-growing segment of concrete construction. To participate in this new WOC offering, just go to the Artistry in Decorative Concrete demo area and learn. No preregistration necessary.

Tuesday, Feb. 2
12 p.m.-1 p.m., Innovative Decorative Concrete Products
In today's world of ever changing and improving decorative concrete products, it helps to know the most innovative products on the market. This class will cover the complete line of SS Specialties, One Day Floors, and enCOUNTER Professional Countertop System. The Stamp Store will look at not only where and when to use these products but explore different options so you'll know what products work best for particular situations.
Presented by The Stamp Store.

1 p.m.-2 p.m. REFLECTOR Enhancer Flooring Systems
Create unique and custom flooring with virtually little to no effort with REFLECTOR Enhancer flooring systems. This system is the most in-demand flooring product ever seen by architects and designers. Learn why these flooring systems are so popular, easy to install, and ultra durable. It will change the way you think about concrete flooring.
Presented by Elite Crete.

Wednesday, Feb. 3
10 a.m.-11 a.m., Old World Concrete Countertops and Fireplaces Made Easy and Inexpensive
Learn how to create Old World and natural stone looking countertops and concrete artistry. Concrete Solutions presents THE ASHBY SYSTEM: an alternative to all the systems and methods available. Cut time and costs when creating Old World and natural looking concrete countertops, fireplaces, and artistry. No polish necessary to achieve amazing result. Discussion will be led by the system creator and artist Ben Ashby.
Presented by Concrete Solutions.

11 a.m.-12 p.m., Flat Out Countertop Mix
Butterfield Color presents Flat Out Counter Top Mix, a fast-setting, glass fiber reinforced and self-consolidating mix designed for quick production of pan molded countertops, tabletops, concrete panels, and other architectural precast items. This short contractor clinic will include pouring and stripping of several concrete countertops and other architectural items. A variety of forming, coloring, staining, and polishing options will be discussed and demonstrated.
Presented Butterfield Color Inc.

3 p.m.-4 p.m., Decorative Concrete Council Awards
The American Society of Concrete Contractors presents its Decorative Concrete Council Awards.
Presented by the American Society of Concrete Contractors.

Thursday, Feb. 4
12 p.m.-1 p.m., Using Glass Fiber Reinforcement in Decorative Concrete
Glass fiber reinforced concrete is not just a "spray on" process. Learn about different techniques using glass fibers to make decorative concrete projects lighter, stronger, and thinner, without necessarily spraying, always wet-casting, or buying new equipment. Buddy Rhodes artisan Nick Relampagos, of It's Concrete, will demonstrate and discuss how he uses glass fiber reinforcement with pressed surface techniques and Buddy Rhodes Concrete Mix to form decorative concrete projects.
Presented by Buddy Rhodes.

2 p.m.-3 p.m., HP Spartacote Polyaspartics
Come see the next generation of HP Spartacote's patented line of rapid curing concrete coatings, sealers, and stains. If you have ever wanted to learn more about polyaspartics or decorative concrete in general, this demonstration is not to be missed. Facilitated by HP Spartacote's most senior technical managers, this is a great opportunity to be one of the first to witness firsthand the revolutionary capabilities of our products. This demonstration will cover all aspects of the HP Spartacote offering, including its new translucent concrete stain, gloss, and matte clear sealers designed specifically for decorative concrete and never before seen products that are certain to open up new opportunities for your business. One-day installation with next-day return to service, four times more abrasion resistant than epoxy, and excellent UV and chemical resistance. Come and learn about the benefits of the only patented formulation of polyaspartics available on the market today.
Presented by HP Spartacote.