• Polished concrete isn’t bulletproof, as it was often presented more than a decade ago. But it also shouldn’t be a hard sale or short-term success story. When designed, installed, and maintained correctly, it allows you to deliver a superior, low-maintenance floor that lasts for decades.

    Polished concrete is also widely accepted as a green, sustainable flooring option. Whereas concrete was previously thought of as a subfloor, it now provides the ability to be reused, enhance natural and artificial lighting, and act as a heat sink to help reduce heating costs.

    Telling polished concrete contractors about the benefits of concrete is like preaching to the choir. But what do your customers know? It is up to each and every polishing contractor to ensure that his or her client, general contractor, and specifier are educated customers. With education, people become more comfortable with decision-making. They’re smarter shoppers, more willing to trust you and your company, and less inclined to experience buyer’s remorse.

    Here are the pros and cons that your customers need to know about your product:

    Polished concrete can help you earn LEED credits.

  • It is long-wearing and low-maintenance.
  • It has a low life-cycle cost.
  • There’s a wide range of coloring options.
  • Polished concrete is both aesthetically pleasing and performance-oriented.
  • Because it is a natural product, there can be appearance variations (see above right photo).
  • Without a topical or penetrating sealer, polished concrete may not be appropriate for kitchens or grocery stores (where the potential for spills is greatest) due to staining and etching concerns.
  • For some, the sound reflection of polished concrete can be intrusive on hearing or communications.
  • Some people may also feel that a concrete floor looks too cold or too industrial.