Tilt-up concrete is a flexible building product that can provide superior results if managed and specified properly. But to achieve success in the tilt-up market, concrete contractors must do more than just master tilt-up construction procedures. They must establish a strong customer base by informing prospects of tilt-up's durability and cost-effectiveness.

Understanding the "What's in it for me?" from the customer's viewpoint is crucial. Customers want to receive as much value as possible for dollars spent. Tilt-up excels in this area.

In marketing, consistency is everything. Be prepared to deliver the same positive message over and over, then deliver on the promise when called upon. To deliver your message most effectively, you must target the audience you want to market to. Establishing and maintaining a database of prospects and clients is important to a thriving business.