Russell S. Fling, head of a well-known design firm headquartered in Columbus, Ohio, and recently president of the American Concrete Institute, was one of the featured speakers at the 39th Annual Meeting of the Ohio Ready Mixed Concrete Association. Mr. Fling noted that ACI Committee 318's Building Code has been criticized because the complexity of the Code tends to make reinforced concrete frame designs more costly than structural steel. In this connection he pointed out that while the Committee's main concern is safety, it makes every possible effort to allow the latest information concerning concrete to be used in designing more economical concrete structures. "I do not agree," Mr. Fling told his audience, "that it necessarily costs more to design a concrete frame building than a steel frame, even though this opinion is widely held. Our office has designed many structures of both types and kept accurate records; we can find no evidence that a steel frame is cheaper to design. European contractors who compete against U. S. contractors for major construction projects in the Middle East claim that the Americans have a distinct advantage because they use the ACI Code rather than the European Code." "It is more difficult today to gain acceptance for concrete because of the greatly reduced PCA promotional effort to tell owners that concrete is a cheaper, better, and faster material with which to build. I know I can design a concrete building so it can be built cheaper and erected faster than a steel frame, but owners tend to listen to the steel salespeople who so overwhelmingly outnumber concrete salespeople." "Concrete can unquestionably be competitive- if we simplify the Building Code while retaining the ability to design economical structures; if we continue to research the problems we still have with concrete, such as sealing and some others; if we continue to write state of the art reports so that we can tell people what is the proper way to use concrete so it doesn't scale, crack, or deflect too much; it we distribute such information effectively among the people who need it; and finally, if we market concrete in the broadest sense."