Whether you need more laborers at your ready-mix plant or craftspeople on your finishing crew, finding good workers today is nearly impossible. In a “desirability” study conducted by the Construction Industry Institute, many high-school students ranked being a construction worker 248 out of 250 career choices. Reasons they cited for rejecting construction include a poor image of the industry, low pay expectations, a greater interest in high-tech careers, and a lack of encouragement by school counselors to choose a career in construction. Perhaps the most depressing statistic, however, is that 67 percent of 1,200 skilled construction workers surveyed said they would not recommend construction as a career to their own children.