The National Ready Mixed Concrete Association has introduced another offering in its series of popular flipbook promotion tools. This new 20-page flip book, titled the Environmental Benefits of Concrete, highlights the many sustainable aspects of ready mixed concrete along with a brief overview of some of the LEED credits associated with the use of ready mixed concrete.

The presentation includes attractive, clear and compelling information for the specifier, backed by key additional information that the specifier does not see. This approach helps every promoter stay organized, reinforce the key points and also cover additional helpful information to support the specifier. The Pitch Book also comes with a Windows PowerPoint version on CD for electronic presentations which also enables editing and printing of page updates to the flip-chart book.

"In today's environmentally and economically conscious marketplace, concrete offers many unique advantages over other building materials," says NRMCA senior vice president of promotion Glenn Ochsenreiter. "Promoters and sales professionals should be sure to take advantage of every opportunity they get with owners and specifiers in order to clearly and succinctly point out concrete's sustainable benefits."

This flipbook joins others in the series, including titles on Flowable Fill, Pervious Concrete and Parking Lot Promotion.

NRMCA, based in Silver Spring, MD, represents the producers of ready mixed concrete and the companies that provide materials, equipment and support to the industry. It conducts education, training, promotion, research, engineering, safety, environmental, technological, lobbying and regulatory programs.