The Concrete Initiative wishes to engage with stakeholders on the issue of sustainable construction, and in particular the barriers and solutions to harness its multiple benefits. The project is led by CEMBUREAU (the European Cement Association), BIBM (the European Federation of Precast Concrete) and ERMCO (the European Ready-Mixed Concrete Organisation). It examines the economic, social and environmental implications of sustainable construction and the need for a balanced approach among these three pillars. It shows how the construction industry, including concrete, can help find solutions to Europe’s challenges. This means increasing understanding of the significant role of concrete in all three areas of sustainable construction. To view this group's inspiring video, click here.