Home buyers surveyed ranked ample storage space as the most desirable feature in their homes. Rooms that can easily be adapted to more than one use are the second most desirable feature. Full basements provide both of these features.

ADVANTAGES OF THE CONCRETE BASEMENT

Besides creating extra space at low cost, concrete basements offer other advantages. Because concrete is strong, durable, and noncombustible, concrete basements add long-lasting value to a home. Concrete basements offer energy savings as well. They need little heat or air conditioning.

CATCHING THE BUYER'S ATTENTION

Why aren't more home builders using basements as a marketing device? One reason may be low visibility. One way to show home buyers the concrete basement advantage is through Parade of Homes promotions. These efforts by builders and home building associations draw large crowds to tour furnished and decorated model homes. Concrete contractors and ready mix producers who actively participate can attract thousands of potential buyers-- more than they could ever reach by most other methods.