To be a successful concrete promoter requires a little motivation and a lot of hard work. The first thing you must determine is if you really want to promote concrete. Although it sounds silly, the truth is if there isn't a producer who's willing to supply the concrete when it's needed, paving promotion efforts don't make much sense. Once you've committed yourself to promotion, the education process begins. Promoters must know about all aspects of concrete paving, including design, construction, specifications, costs, contractors, and competing materials.

Then you must educate the buyers. The buyers are the owners, developers, architects, engineers, and contractors for parking lots. For streets and roads, the buyers are the city councils, city or county engineers, county boards of supervisors, and public works directors. An educated decision maker is more likely to reach the conclusion that you want - that concrete paving is the best choice for the project. Buyers can be educated through seminars and conferences, project tours, and one-on-one meetings.

Although education is an on-going process, promotion won't be successful unless specific projects are identified and concrete paving is chosen. The first step is to find project leads. Then classify potential projects according to which ones have the highest potential for using concrete. Then ask for concrete to be specified. Always follow up your requests for consideration of concrete paving. Offer technical assistance, design aids, and plan and specification review.