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So you want to participate in the rapidly growing construction market segment known as decorative concrete. Your new truck has arrived, the stamps are in the shop, hardeners and release agents are waiting to be applied, and your crew has just finished training. Now what do you do? Someone once said, "The day doesn't start until someone sells something." But even before you start selling, you need to get the phone to ring. What you have to do is to market your decorative concrete company.

A marketing program is designed to raise your company's visibility in the marketplace and cause potential customers to contact you. How many times have you seen "can't-miss" products and wondered why you didn't hear about them sooner? It's all about marketing and how visible you want your company to be. Greater market visibility equals more business for your company, which leads to growth and opportunity.