Don't Let the Photos Fool Your Customers

Our decorative concrete columnist explains how photographs in brochures and other marketing materials can set the stage for disappointment, and what you can do to avoid that.

The photo of this stamped patio was taken in full sunlight, so the same products look completely different. The Millstone base color appears tan/beige. The Smoke release is evident only in the joints and depressions, which indicates the slab was vigorously cleaned of release before sealing.

This stamped entryway and steps are under a canopy that provides shade from the sun. The Millstone/Smoke color combination appears much darker than in the other two photos.

This photo of a patio on a wooded lot appears to have been taken in the morning or evening when the sun was at a low angle. As a result, the Millstone integral concrete color with Smoke antiquing combination takes on a golden cast that perfectly complements the home’s stucco finish.

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