When you get to the World of Concrete (WOC) next February, the place to go for decorative concrete will be the Concrete Surfaces and Decorative Pavilion in the parking lot next to South Hall. With the sponsorship of the American Society of Concrete Contractors’ (ASCC) Decorative Concrete Council, not only will the Artistry in Decorative Concrete Demonstrations return, but there will also be a spotlight on the incredible work being done throughout the Pavilion.
For more than 10 years, Concrete Construction and Concrete Surfaces have brought you the Artistry in Decorative Concrete Demonstrations and will again in 2013, but with a slightly different approach. We are looking for the best decorative artists in the world to show what they can do and help advance the industry through education. If you want to show your stuff, we are now accepting applications and have opened the door to decorative concrete manufacturers. Artisans may be sponsored by manufacturers and these sponsors are welcome to highlight their best and newest products in the demonstrations. At the show, we will ask attendees and a panel of experts to choose their favorite demos, and each will get a $500 prize.
We’ve noticed in the last few years that some of the greatest work being done in the Concrete Surfaces and Decorative Pavilion was in the booths. And yet, at the end of the show these projects are demolished and forgotten. So this year, we will award this great work by letting WOC attendees and a panel of expert judges vote for their favorites. That work will then be highlighted in a special issue of Concrete Construction.
Artistry in Decorative Concrete Demonstrations
Artisans who want to participate in the Artistry Demonstrations may either be self-nominated or nominated by a sponsoring exhibitor. Any support for an artisan is between the sponsor and the artisan but we encourage everyone to get involved and show off their best work and products. Demonstration artisan sponsors may have representatives on hand at the Artistry Demonstration area and may discuss with WOC attendees the products or equipment being used.
If you think you have what it takes, fill out the entry form found on the CC website. We will choose eight artisans that we feel represent a variety of decorative and concrete surface techniques. There will be two winning demonstrations: one selected by popular vote of WOC attendees (Attendees’ Choice) and the second selected by a panel of expert judges (Experts’ Choice). The expert judges will be selected by Concrete Construction’s editorial staff—let us know if you would like to be considered for this role. Ballots to be used for the Attendees’ Choice will be available in the Concrete Surfaces and Decorative Pavilion during the show.
A 10x10-foot concrete pad, electricity, and water will be provided, but all artisans must bring their own materials, tools, and equipment; a lock-box for tools will be available. Artisans may use and display any equipment or materials they choose. There are no restrictions on labeling of materials or equipment. Hanley Wood will provide a slab or other concrete to the artist’s specification. The work does not necessarily have to be done on site, but must be created specifically for the WOC 2013 Artistry in Decorative Concrete Demonstrations.
Artisans or exhibitors who want to participate in the 2013 Artistry in Decorative Concrete Demonstrations must fill out a nomination form that can be found here on concreteconstruction.net. Questions should be directed to Bill Palmer at firstname.lastname@example.org or 773-494-4619.
Concrete Surfaces and Decorative Pavilion Awards
In addition to the Artistry Demonstrations, Concrete Construction and Concrete Surfaces will sponsor the Concrete Surfaces and Decorative Pavilion Awards, open to any exhibitor in the Pavilion. Exhibitors wishing to enter the Awards must fill out a brief entry form available through the World of Concrete. There is no fee for entering the awards program.
There will be three award categories:
- Best flatwork.
- Best vertical work.
- Best specialty work (countertops, furniture, etc.).
Within each category there will be an Attendees’ Choice winner and an Experts’ Choice winner. There will also be one award, selected by the expert judges in any one of the three categories, for the Best Educational Presentation during the show. Exhibitors may enter more than one category with separate decorative work in their booth. The expert judges will review each booth project based on craftsmanship, originality, and technical expertise. Interviews will be conducted by the expert judges and videotaped on Thursday, Feb. 7. All entries will be described in a special handout booklet, Guide to the 2013 Concrete Surfaces & Decorative Pavilion. This will be distributed at the entrance to the Concrete Surfaces and Decorative Pavilion and at other locations at the show.