At a time when other segments of the concrete industry are struggling to keep busy, the decorative concrete industry is growing and evolving. One reason is that decorative concrete can be used in many areas of concrete construction. New commercial projects (although currently a struggling market) continue to specify decorative treatments, existing properties are willing to spend money for rehab work to stay interesting and in good repair, and homeowners, despite their current frugality, are still willing to upgrade their homes and living spaces with decorative concrete. But another reason for the excitement about decorative concrete is the seemingly infinite possibilities.