Starting out with a degree in journalism, Becker worked as the marketing director for Cemstone Products, a ready-mix producer in the St. Paul, Minn. area for 11 years. During that time, he became very interested in decorative concrete and in 2002 decided to start his own construction company. He reports that it was the hardest thing he has ever done—being glad that he didn't know this when he began. Currently about 75% of their business is exterior stamped concrete and about 30% of what they do is commercial. They also do interior floors, countertops, and precast planters and benches. The company goal is to move more in the direction of creative work—away from the competition.
Becker's demo was very ambitious. He precasted a monument-styled water feature in Minnesota, trucking it to the WOC. After setting everything in place, he added decorative features including a stenciled pattern with very tight wavy lines at the base. The spaces between the stencils were colored with different intensities of color to further highlight the appearance of a wavy pattern. He added water and a pump to complete the look.