As a boy Moran worked in his father's taxidermy business, including making fiberglass fish. This and his early masonry experience contributed to his work for the Natural History Museum and his creation of animals and boulders for the Smithsonian. He is an accomplished artist, painting in oil and casting in bronze. For Moran, concrete is another medium that can be used for creative artistry. For his demo, Moran built a picture frame around the outside of his slab, raising the elevation about 3 inches so that water could be poured over the finished product to make a reflecting pool. Work started with a skim-coat application of colored overlay cement troweled on the slab and sprayed on the picture frame. His design featured a map of the Florida Keys and the Gulf of Mexico, with birds and fish. He used chemical- and water-based stains to provide color.