Gene Dean, a third-generation member in his concrete construction family, started to finish concrete at age 12. He fooled around with decorative concrete since childhood, first finishing leaves into fresh concrete and coloring them afterward with shoe polish. He started his business in 1973 and incorporated in 1978, focusing on decorative work.
Because his Artistry slab was only five days old, he first applied an epoxy vapor barrier to prevent moisture movement and out-gassing in the decorative epoxy applications that followed. Dean waited until mid-morning each day to begin work because epoxy is temperature sensitive. He added both translucent and opaque epoxy coloring, reflective enhancers and color shift techniques, and intermingled color. He created a cloud-like effect in one portion of the work by adding color to the edges of the cloud. He finished his demo with a clear coat of epoxy over everything.