Sales figures for construction equipment are estimated each year by Machinery Outlook and the 2014 numbers are in. One surprise is that rubber-tracked skidsteer loaders are now nearly as popular as rubber-tired skidsteers, where "just a few years ago the industry rule-of-thumb was that there was one rubber tracked machine sold for every two rubber-tired machines." While Bobcat remains the leader in tracked skidsteers, Kubota’s machine has been gaining ground.
In the rubber-tire skidsteer market, Machinery Outlook estimates that Bobcat has a 34% share, followed by Cat with 23%, Deere with 14%, and New Holland with 13%. In the loader-backhoe market, Cat and Deere each sell about 35% of the machines with Case coming in a close third at 26%.
Mini excavators is another equipment type that Kubota is doing well with, having increased their market share to 26%, with Cat at 23% and Bobcat at 18%. Market share, of course, only tells part of the story—reliability and efficiency are what really counts on a job site.