The Craftsman brand, long associated with Sears, will soon belong to SB&D (Stanely Black & Decker), the world’s largest tool company. In a deal announced on January 5 SB&D will acquire the Craftsman brand for cash payments, and royalties that will stretch out over 15 years. It’s an unusual arrangement that will allow Sears to continue to source Craftsman tools from its existing supplier base and sell them within its retail channels (Sears, Kmart, and Sears Appliance and Hardware). SB&D will own the brand and have the right to develop, produce, and sell Craftsman branded products through non-Sears sales channels. This is the second major acquisition by SB&D in the past few months; in October it announced the purchase of Newell Brands’ tool business (Lenox, Irwin, and Hilmor).
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