To increase sales and expand business, some contractors may consider entering a new market niche that requires different equipment, strategies, and procedures. Other contractors may look into offering their current services to a broader geographical area. If you have tried either of these strategies and had no problem selling the work but plenty of trouble realizing profits, it's time to look at the reasons why and consider a few solutions. The answer to greater profits lies not in our ability to obtain more work but rather in our ability to adapt to the needs and demands of a new market.