Photo by Bryan Haraway 2010
702-501-5956
www.pmphotographic.net
Photo by Bryan Haraway 2010 702-501-5956 www.pmphotographic.net

Concrete Decor magazine and the Concrete Decor RoadShow will showcase the wonders and innovations of decorative and architectural concrete in a homelike setting Tuesday, Jan. 17, through Friday, Jan. 20, at the 2017 World of Concrete in Las Vegas.

On a 40-by-40-foot concrete stage in the outdoor Concrete Surfaces & Decorative Pavilion across from the South Hall, Decorative Concrete LIVE! will feature displays alongside demonstrations of horizontal and vertical concrete finishes that can be used in quality homes of any size and style.

From stamping and staining to polishing and saw cutting, up to eight horizontal applications will be displayed alongside up to five finishes on interior and exterior vertical surfaces. Treatments such as trowel-applied coatings, stenciled or embossed patterns and carved toppings will be applied to Insulating Concrete Forms, the concrete building-block system which will form the walls of the representative show home.

ICF walls throughout the floorplan will help maintain an open look and feel while also distinguishing rooms and areas. In addition to the static display of finishes, live demonstrations by top artisans and innovators scheduled throughout the week will showcase trendsetting finishes every concrete professional should see.

To encourage hands-on interaction to experiment with these techniques, Concrete Decor LIVE! will have two Artisan Sandboxes where attendees are invited to use a variety of tools to create their own unique finishes. Upon completion, they will be urged to take pictures of their handiwork and post them on Concrete Decor’s Facebook page to accumulate “likes” that can earn them prizes.

Artisans will demonstrate how colors and textures on concrete not only speed the building process but also reduce the need for traditional building finishes in new construction or rehabs. Visitors can chat with the experts and discover the vast opportunities decorative concrete delivers to residential, commercial and public spaces.

The Concrete Decor RoadShow trailer, the most well-fortified equipment trailer in the industry, will be an integral part of Decorative Concrete LIVE! This unique accouterment is equipped to handle any decorative concrete project imagined.

Decorative Concrete LIVE! T-shirts, hardhats and other prizes will be given away daily. For more information about Decorative Concrete LIVE! or how you can get involved, call (877) 935-8906.